Record Label Marketing

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Record Label Marketing

Record Label Marketing

Name: Record Label Marketing
ISBN: 9780240812380

Tom Hutchison, Paul Allen, Amy Macy

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Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan

Kategorie:

Engineering

Rok:

2010

Wydanie:

2nd ed

Wydawnictwo:

Focal Press

Język:

english

Strony:

462