Commonsense Direct Marketing
Drayton Bird
(Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers. Softcover. Previous edition: c1993.
Kategorie:
Rok:
2000
Wydanie:
4th
Wydawnictwo:
Kogan Page
Język:
english
Strony:
399
ISBN 10:
0585415358
ISBN 13:
9780749431211
Plik:
PDF, 2.55 MB
IPFS:
,
english, 2000